Ana Pitchon is a trained cultural anthropologist currently working in a technology business integrity role. Her research in this space focuses on identifying strategic opportunities through understanding and articulating relationships through systems thinking. Her research is international in scope to inform product, policy, and strategy.

She is committed to a qualitative design approach to finding solutions to complex problems, and she is a highly skilled ethnographer and cultural strategist with expertise in diverse data collection methods and analysis. Her work as an applied anthropologist in academia was focused on the commercial fisheries sector, working on sustainable food systems and communities, social resilience, aquaculture, and marine and coastal policy.