Analytics is the process of collecting, analyzing, and interpreting data in order to gain insights and make informed decisions. In research, analytics is often used to analyze data collected through research methods such as surveys, interviews, or experiments.
Analytics in research can involve a range of activities, such as summarizing and organizing data, identifying trends and patterns, and visualizing data using graphs and charts. Analyzing data can help researchers identify relationships and correlations between variables, and it can provide valuable insights into the data that can help answer research questions and test hypotheses.
Analytics tools and software can be used to automate and simplify the data analysis process. These tools can provide a range of features, such as data cleaning, preprocessing, statistical analysis, and data visualization.