Clickstream analysis is a method of analyzing the sequence of clicks that a user makes on a website or other digital platform. The goal of clickstream analysis is to gain insights into how users navigate a website and interact with its content, and to identify any areas of the website that may be causing difficulties or confusion for users. Clickstream data is typically collected using web analytics software, which tracks and records the sequence of clicks made by users on a website. This data is then analyzed to identify patterns and trends in user behavior, such as the most common paths that users take through the website, the most popular pages and content, and the areas of the website that receive the most attention from users. Clickstream analysis can be a valuable tool for website owners and UX designers, as it can provide insights into user behavior and help to improve the overall user experience on a website.
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