Ethnography is a research method used in anthropology and other social sciences to study and understand human behavior and cultural practices. It involves conducting in-depth research on a particular culture or community, with the goal of gaining a holistic and emic (insider’s) perspective on the social, cultural, and environmental factors that shape their lives. Ethnographic research typically involves fieldwork, in which the researcher spends an extended period of time living and interacting with the people being studied. This allows the researcher to gain a deep understanding of the culture and to observe and document the everyday practices, beliefs, and behaviors of the people in that culture. Ethnographic research is often characterized by its emphasis on participant observation, in which the researcher actively engages with the community being studied and becomes an active participant in their everyday lives. This approach can provide a rich and detailed understanding of human behavior and cultural practices.
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