Eye tracking studies are a research method used to study and understand how people visually interact with products, services, and environments. Eye tracking studies involve the use of specialized technology, such as eye tracking glasses or eye tracking software, to record and analyze the movements of a person’s eyes as they interact with a given stimulus. This technology allows researchers to see where a person is looking, how long they are looking at a particular object or element, and how their gaze moves and changes over time. Eye tracking studies are commonly used in fields such as psychology, human-computer interaction, and UX design to gain insights into how people perceive and interact with their environment. The data collected from eye tracking studies can be used to inform the design of products, services, and environments, and to improve the overall user experience.
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