A focus group is a marketing and UX research method in which a small, diverse group of people are brought together to discuss a particular topic or issue. The discussion is typically moderated by a facilitator, who asks open-ended questions and encourages the group to share their thoughts, opinions, and experiences. Focus groups are often used to gather insights and feedback on a product or service concept, or to explore users’ attitudes and behaviors related to a particular topic. The goal of a focus group is to generate a rich and diverse set of data that can be analyzed and used to inform decision-making. Focus groups can be a valuable complement to other research methods, such as surveys or user testing, as they provide a more in-depth and interactive way to gather data.
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