Generative research is a type of research that focuses on generating new ideas, concepts, or solutions to problems. In UX, generative research is often used at the beginning of the design process to help identify user needs, generate potential design solutions, and explore various design possibilities.
Generative research can involve various methods, such as brainstorming sessions, idea-generation workshops, or design sprints. These methods can help designers and other stakeholders come up with a wide range of ideas, concepts, and solutions, providing a starting point for further exploration and development.
Generative research is often used with other research methods, such as user research or usability testing, to validate and refine the ideas and concepts generated through generative research. This can help designers ensure that the ideas and concepts being developed are grounded in user needs and will provide a positive user experience.