Information architecture (IA) is the practice of organizing and structuring content in a way that makes it easy for users to find and understand. This can include categorizing information, creating labels and headings, and using navigation tools to help users navigate a website or app. The goal of IA is to create a logical and intuitive structure that supports the user’s goals and helps them complete tasks effectively. IA is a key component of user experience (UX), as it helps to improve the usability and accessibility of a digital product.