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Journey mapping is a UX research method that involves creating a visual representation of the steps a user takes while interacting with a product or service. The visual representation is called a journey map. This map can include their thoughts, feelings, and behaviors at each stage of the process, as well as any challenges or obstacles they encounter. The goal of journey mapping is to gain a deep understanding of the user experience and identify areas for improvement. By mapping out the user journey, UX researchers can identify pain points, opportunities for optimization, and areas for further research.