Personas are fictional characters representing the goals, needs, and behaviors of a particular group of users. In UX, personas are used to help designers and researchers understand and empathize with their users and to make design decisions that are grounded in user needs and behaviors.
UX research personas are typically based on user data collected through research methods such as surveys, interviews, or focus groups. This data is used to create a detailed profile of a fictional character that represents a specific group of users. The persona includes information on the user’s goals, motivations, behaviors, and needs, as well as any relevant background information.
UX research personas are often used in the design process to help designers and researchers understand and empathize with their users. Personas can provide a concrete and relatable representation of users, and they can help designers to think about their users as real people with specific goals and needs. Personas can also be used to create user scenarios, which can help designers to u