What is Primary Research?

Primary research refers to the collection of original data for a specific purpose. This type of research is typically carried out by individuals or organizations to answer a specific question or to gain a better understanding of a particular topic. Primary research can be conducted using various methods, such as surveys, interviews, experiments, and observations. The goal of primary research is to collect data that is relevant, accurate, and up-to-date and that can be used to inform decision-making or to advance knowledge in a particular field.

What is Primary Research in UX?

In the field of user experience (UX), primary research typically refers to research conducted by UX professionals to gather data directly from the users of a product or service. This can include user interviews, surveys, usability testing, and other forms of user research. The goal of primary research in UX is to gain a deep understanding of how users interact with a product or service and to use that knowledge to inform the design of the user experience. This type of research is often contrasted with secondary research, which involves using existing data or research findings to inform UX design.