Strategic thinking is defined as a mental or thinking process applied by an individual in the context of achieving success in a game or other endeavor. As a cognitive activity, it produces thought. When applied in an organizational strategic management process, strategic thinking involves the generation and application of unique business insights and opportunities intended to create competitive advantage for a firm or organisation. It can be done individually, as well as collaboratively among key people who can positively alter an organisation’s future. Group strategic thinking may create more value by enabling a proactive and creative dialogue, where individuals gain other people’s perspectives on critical and complex issues. This is regarded as a benefit in highly competitive and fast-changing business landscapes.