Usability benchmarking is a method of evaluating the usability of a product or service by comparing it to other products or services in the same industry or market. In usability benchmarking, a product or service is tested and evaluated using a set of established usability metrics, and the results are then compared to the results of other products or services that have been tested using the same metrics. This allows researchers to see how a given product or service compares to its competitors in terms of usability, and to identify any areas where it may be outperforming or underperforming. Usability benchmarking is commonly used to assess the overall usability of a product or service, and to identify areas where improvements can be made. It is a valuable tool for UX designers, as it can provide insights into the user experience and help to improve the usability of a product or service.
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