User analytics is the collection and analysis of data about the behavior of users of a digital product or service. User analytics data can provide valuable insights into how users interact with a website, app, or other digital platform, and can help designers and developers to identify areas for improvement. User analytics data is often collected automatically, using tools such as Google Analytics or Mixpanel, and can include information such as website traffic, page views, click-through rates, and conversion rates. By analyzing user analytics data, designers and developers can identify trends and patterns in user behavior, and can use this information to make data-driven decisions about how to improve the user experience. User analytics is an important tool in UX (user experience) research, as it allows researchers to collect and analyze data about user behavior in a scalable and efficient manner.