Zoom is an American communications technology company headquartered in San Jose, California. It was founded in 2011 by Eric Yuan, and it offers a cloud-based video conferencing and online meeting platform. The Zoom platform allows users to participate in video meetings, webinars, and virtual classrooms, and it features tools for screen sharing, video recording, and collaboration. Zoom has become a popular choice for remote teams and individuals looking for a reliable and easy-to-use solution for virtual meetings, and the company has seen a surge in users and revenue as a result of the COVID-19 pandemic. In addition to its video conferencing platform, Zoom also offers a range of other products and services, including Zoom Phone and Zoom Rooms.

How is Zoom used in UX Research?

Zoom is often used in UX research as a tool for conducting remote user interviews and usability testing sessions. Because it provides screen sharing and recording capabilities, Zoom allows UX researchers to conduct interviews with users and observe them using a product or website in real-time, even when the researcher and the user are not in the same location. This can be particularly useful for conducting research with users who are located in different geographic regions or for researching products or services that are difficult for users to access in person. Additionally, the recording and screen-sharing features of Zoom can be useful for capturing and sharing the results of a research study with other team members.