Anthro to UX with Matt Artz
Anthro to UX with Matt Artz
Julia Wignall on Anthro to UX with Matt Artz
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Anthro to UX with Matt Artz
Anthro to UX with Matt Artz
Julia Wignall on Anthro to UX with Matt Artz
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In this Anthro to UX podcast episode, Julia Wignall speaks with  about her  journey. She discusses the value of anthropology in the healthcare field and how she uses design research and service design to improve patient experiences. Julia emphasizes the importance of executive sponsorship and navigating the complexity of healthcare problems. She also highlights the need for qualitative methods, journey mapping, and service blueprinting in service design. Julia provides insights into the intersection of anthropology, design, and healthcare.

About Julia Wignall

Julia Wignall is an accomplished anthropologist currently serving as the Manager of Experience Insights & Design at Seattle Children’s, where she brings the principles of social science to guide business decisions. With over a decade of experience in the field, she leads workforce, patient, and family experience insights, employing mixed methods research and service design for strategic innovation. Julia’s expertise lies in ethical research practices, ethnography, and qualitative analysis, making her an invaluable asset in driving equity-focused design projects and generating actionable insights that impact product and program strategies throughout the organization.

Key Moments

00:01:25 – Julia’s interest in anthropology and migration experiences
00:03:42 – Julia’s work at Seattle Children’s Hospital
00:04:48 – Transitioning to design research and learning on the job
00:07:06 – The value of executive sponsorship in facilitating change
00:09:24 – Navigating limitations and communicating research findings
00:10:57 – The role of business anthropology in understanding organizational culture
00:12:16 – Perspectives on anthropology and design in the medical field
00:13:42 – Facilitating change and adoption in a collaborative healthcare environment
00:15:29 – Using service design to navigate complexity and solve problems
00:18:00 – Incorporating technology into service design in healthcare
00:21:00 – Recommended skills for those interested in service design in healthcare
00:24:59 – Upcoming events and opportunities for networking in the field
00:25:59 – How to get in touch with Julia