What is Anthro to UX?

Anthro to UX is a career coaching service that helps students and early to mid-career anthropologists break into user experience (UX) with an anthropology degree. It does this, by helping academics review, strategize, and reframe their experience so that they will be a good fit for the tech sector. Anthropologists can hire Anthro to UX for informational interviews, resume reviews, portfolio reviews, and practice job interviews.

Why Anthro to UX?

Every year, more students graduate with anthropology degrees. That’s great for the discipline and the body of knowledge, but it’s not great for jobs. Since 2007, there has been a precipitous drop off in the number of anthropologists who are hired into academic positions.

Academic Anthropology Jobs Are Declining

Tech jobs on the other hand are on the rise. According to the CompTIA Cyberstates 2020 report, net tech employment grew by more than 307,000 workers in 2019, which was an increase of 2.6% over 2018. The growth was witnessed in 45 states and the District of Columbia.

Many of those jobs are currently for UX researchers, and there will be even more in the future. In fact, CNN’s 100 Best Jobs of 2017 report estimated 10-year job growth of 19% for UX research.

Who Started Anthro to UX?

Anthro to UX was started by Matt Artz, a business anthropologist, and entrepreneur. As the Head of Product and Experience for Cloudshadow and the Founder and Principal Researcher at Azimuth Labs, Matt works at the intersection of research, design, and strategy.

In the course of his career, Matt has led B2B and B2C projects in biotechnology, healthcare, energy, manufacturing, financial services, telecommunications, fashion, and entertainment.

He has worked with Fortune 10 to venture-funded startups, including Verizon, Dunkin Donuts, Independence Blue Cross, and Special Guest App – which was featured by Apple on its first TV show Planet of the Apps.

You can learn more about him on his personal website, and follow him on LinkedIn and Twitter.