Quantitative methods are research techniques that involve the collection and analysis of numerical data. Quantitative methods are often used in social sciences, such as anthropology, to study patterns and trends within large datasets. Quantitative methods can include various techniques, such as surveys, experiments, and statistical analysis. In anthropology, quantitative methods are often used to study large-scale phenomena, such as population trends or economic indicators, and can provide important insights into how culture and society are changing over time. Quantitative methods are often contrasted with qualitative methods, which involve the collection and analysis of non-numerical data, such as interviews, observation, and texts.
Quantitative methods are often used in UX (user experience) research to collect and analyze data about user behavior and preferences. These methods can provide valuable insights into how users interact with digital products and services and can help UX researchers to identify patterns and trends in user behavior. For example, a UX researcher might use a survey to collect data from many users about their experiences with a particular website or mobile app. The researcher could then use statistical analysis to identify common themes and trends in the responses and to develop recommendations for improving the user experience. In this way, quantitative methods can provide valuable data that can inform the design of digital products and services.