Quantitative research is a method of inquiry used by anthropologists and other social scientists to study patterns and trends within large datasets. Quantitative research often involves the collection and analysis of numerical data, such as survey responses or experimental data. Quantitative research is often used to study large-scale phenomena, such as population trends or economic indicators, and can provide important insights into the ways in which culture and society are changing over time. Quantitative research is often contrasted with qualitative research, which involves the collection and analysis of non-numerical data, such as interviews, observations, and texts.
Quantitative research is often used in UX (user experience) research to collect and analyze data about user behavior and preferences. These methods can provide valuable insights into the ways in which users interact with digital products and services, and can help UX researchers to identify patterns and trends in user behavior. For example, a UX researcher might use a survey to collect data from a large number of users about their experiences with a particular website or mobile app. The researcher could then use statistical analysis to identify common themes and trends in the responses and to develop recommendations for improving the user experience. In this way, quantitative research can provide valuable data that can inform the design of digital products and services.